2023 Ad Age Creativity Awards

Our work for ITV x Campaign Against Living Miserably ‘The Last Photo’, which aims to tackle stereotypes around what suicidal looks like, won awards for Idea of the Year, Print/Design/Out-of-Home Work of the Year and Best Work for Good: Brand.

One of the Creativity Awards jurors described their reaction whilst watching the entry:

“I was crying. It was beautiful, The strategic insight of the perception we have of people who are experiencing trauma, and then the photo-it’s almost like the Motown song ‘Tears of a Clown.’ You perceive someone one way, but they’re actually feeling another way.”