‘Evelyn’, CALM’s heartbreaking film released as part of the ‘Missed Birthdays’ campaign, has picked up the Thinkbox award for TV advertising creativity.

Campaign sat down with Simon Gunning, CEO, CALM, and adam&eveDDB Creative Forrest Clancy to find out more about the film, with an in-depth interview on the creative process, casting and finding the film’s emotional core.

“[Evelyn’s mother’s] narration is the most moving part of the ad,” said Forrest. “It took tremendous strength for her to do it, and she delivers it perfectly.

“On the day that we first laid her voice over the footage, we knew we had found the film’s emotional core.”

You can read more about the award-winning campaign here.