We’re delighted that we’ve won the C4 2020 Diversity in Advertising Award, with a prize of £1million in commercial airtime to launch our campaign for EA Sports / FIFA 21.  The theme of this year’s award was chosen following research commissioned by 4Sales, which found there to be a universal lack of authentic portrayal of people from all BAME communities, their backgrounds, lives and cultures in TV advertising.

The campaign will launch in 2021 so watch this space…