Just imagine…

For our first Christmas campaign for The National Lottery, we invite the nation to come together and imagine the joy of winning big this festive season.

In an epic TV spot, we see how a chance encounter between two people on a train and a lost National Lottery ticket sets in motion a serendipitous love story. The ad encourages the public to take a chance and believe in the magic of hope and possibility this Christmas.

The ‘Christmas Love Story’ film is supported by a fully integrated multi-media channel campaign, including a real life experience that invites the public to get involved. Special photo booths, placed at chosen train stations across the UK, invite passers by to have their photo taken and see it projected on nearby digital OOH space.

In addition to TV and digital OOH, the campaign runs across social, radio, OOH, retail, press and is complemented by integrated creative for all individual Lotto, EuroMillions and festive Scratchcards games.