Our team across adam&eveDDB London and New York helped The Walt Disney Company open the door to a new original story where friendship meets magic. Returning director and Academy Award® winner Taika Waititi leads the film, which serves as the creative centrepiece of Disney’s “Make Someone’s Holiday Magic” campaign

At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way. The film ends with a call to action for viewers, “Make Someone’s Holiday Magic,” which serves as the tagline for Disney’s holiday campaign this year.

On November 12, to celebrate A Disney Holiday Short: Best Christmas Ever, Disney will invite fans to help create a little magic of their own in Times Square. Fans will be able to submit their own doodles and watch as their art comes to life on the billboard. This interactive experience will be a first-of-its-kind to light up the streets of New York.