Introducing our new brand platform for Temptations, ‘Cats Lose Their Cool’ – a playful take on cats’ reactions to the irresistibility of Temptations products.

The platform was born from social listening insights that found cat parents regularly poked fun at their cats’ independence and ‘cool’ behaviour.

The Campaign launches with 15″ ads featuring a range of cool cat archetypes – a teenager, a fashionista, an artist, a french cat – unimpressed by the finer things, but unable to resist Temptations’ Treats and new Dry Cat Food.

The 15” spots launch as part of a US-wide campaign, across social and digital, and are supported by 6” videos and print.