Creamy Purrrr-ee is a new irresistible treat for cats and a means to create spontaneous moments of enhanced bonding with your furry friend. We all know that over time, owners start to look like their pets. And with special moments lasting longer with Creamy Purrrr-ee…this could get out of hand!

We created a campaign that highlighted this in a light-hearted way, to show consumers they can get more cat-time with Creamy Purrrr-ee. Directed by Benji Weinstein, the film was remotely produced in Canada, during lockdown.