The V&A came to us looking for a powerful, singular and relevant new way to sum up the incredible breadth of what a new generation of visitors can discover and connect with, across all their museum sites and collections.

Our new Masterbrand platform, “What Makes Us”, positions the V&A as a global champion of creativity in all its many forms, with the powerful statement that creativity is what makes us human.

Our launch film, shot in the iconic South Kensington site,  brings to life creativity as a force for self-discovery, self-expression, communication and connection – and showcases the V&A as a place where everyone can find themselves.

The two-minute film tells the story of a mannequin encountering incredible art, design and performance inside the museum’s iconic South Kensington site; from fashion and jewellery to photography and sculpture, it’s the boundless creativity within the museum walls that brings our hero to life.