We celebrate the fact that differences can bring families closer together when discussed and debated around the dinner table. Championing real families of all shapes, sizes, and backgrounds across the country, we show even if we are different from those closest to us we are still more alike than we might have thought.  Featuring ten real-life families from around the UK, the multi-channel campaign rolled out across TV, radio, VOD, OOH, cinema, print, and online media and social channels in the third instalment of the We are family series for McCain. ​