Introducing, ‘For all life’s moment’s, John Lewis & Partners’ new brand promise demonstrating the renewed, more relevant role the retailer seeks to play in the lives of its customers.
Having identified what really matters to the their customer today – family – this new positioning marks the beginning of an exciting new commitment John Lewis: to be there for its customers for every life moment – the big, the small, and everything in between.
As part of a multi-channel campaign, our first spot for the new brand promise, ’Stuck On You’, takes us on a journey through all the touching moments between father and baby. From sleepless nights, first words and first steps to the first day of school. Set to a soundtrack of the Disney classic, La La Lu by Peggy Lee, each scene illustrates the important role John Lewis plays in those moments that really matter.