Following the pandemic, NHS workers are on their knees. With no chance to recover and suffering impossible working conditions, morale amongst staff is at an all-time low.
Following the success of our 2021 campaign ‘Hopeline19’, we were sitting on 2,000+ hours of supportive messages from the British public. Messages we knew were having a transformative effect on those who listened to them. The problem was that people had to actively call the phone-line to listen. We needed to find a way to get more of the public’s support to more NHS workers, by giving them an easier way to access it.
Hopeline Radio was born: the world’s first radio station delivering public support directly to the frontline. The station runs 24/7, delivering a constant loop of positive messages to anyone who tunes in.
Access Hopeline Radio here.
Hopeline Radio has had a significant positive impact on the mental health and well-being of frontline workers in the UK’s NHS. Through strategic media partnerships and targeting, Hopeline Radio has reached millions of people, with listeners tuning in daily to receive messages of support. This increased visibility has led to a surge in demand for emotional support, with Frontline19 receiving over 9,000 requests every week for its services. To meet this demand, Frontline19 has expanded its network to include more than 1,000 volunteer counsellors, psychotherapists, and psychologists across the UK. As a result, over 250,000 pro bono counselling sessions have been provided to frontline workers, helping to alleviate the mental health crisis facing the NHS.