With the Holidays being a time for celebration and indulgence, everyday tasks all too often fall to the bottom of our to-do lists. But one thing we can’t afford to slip on…is doggy dental hygiene.

In our new spot for Greenies, directed by Outsider’s Harold Einstein, a stuck Santa struggles as he’s smothered by the family pet’s friendly licks and dog breath. Needing saving, Santa reaches for Greenies Dental Treats and shows how easy it is to freshen up your pooch’s breath and keep their teeth clean.

The campaign is inspired by the insight that pet parents indulge themselves and their pets over the holiday season. With treats the most popular Holiday gift for dogs, and with 70% of pet owners also admitting their pups get more table scraps during the holidays, Greenies Dental Treats proves to be a great gift, and sometimes a necessity.