In the second installment of Camelot’s new ‘Amazing Starts Here’ brand platform – which aims to firmly establish playing The National Lottery as something everyone in the country can feel great about – the new campaign focuses on the amazing, good cause projects funded by The National Lottery and its players.

The 60-second TV spot, which breaks on 10 November during X Factor, heroes National Lottery Good Cause project Haircuts4Homeless. In the film, homeless people are shown attending a Haircuts4Homeless session.

The Haircuts4Homeless community group was set up in 2014 by veteran hairdresser Stewart Roberts in his quest to build a community of skilled hairdressers who volunteer their time to cut the hair of homeless people.