In our first campaign for Quorn, we’re helping them to launch a new global communications strategy in response to a growing desire to adopt more flexitarian and eco-conscious diets. The strategy encourages consumers to lower their carbon footprint by reducing their meat intake through simply switching from a meat product to the tasty, healthy Quorn alternative. Quorn’s ultimate goal is to be a net positive business by 2030 and, in that year, serve 8 billion meals – that’ll be the equivalent of one for every person on the planet.  The new campaign playfully challenges us to reconsider some of the assumptions and tropes associated with meat consumption with a hope to shift entrenched behaviours, as well as having a little fun along the way.

Timed to launch during the ever-popular ‘Veganuary’, the campaign comprises TV, social, PR, OOH and VOD, as well as partnerships with household names such as Liverpool FC, and the launch of a new product range, Quorn ‘Makes Amazing.