To mark Lloyds bank’s role in supporting customers through 250 years of an ever-changing Britain, we launched a campaign featuring its iconic black horse. This also marked our first campaign for Lloyds Bank.  At the heart of the campaign were a  90 second and 60-second film depicting the strength and support of horses in everyday situations from the year the bank was founded in 1765 to the present day. In each scene of ‘Horse Story’, the black horses – the iconic symbol within the brand’s logo – put people first, demonstrating Lloyds’ core values of loyalty, trust and service. The campaign encompassed press, outdoor, digital and in-branch advertising. It used the line: By Your Side For 250 Years.