Our team at adam&eveDDB London helped IAMS™ brand launch ‘I Want a Puppy/Kitten Studios’. Making slideshows a thing of the past, IAMS™ is helping create personalized and cinematic 60-second films that could convince someone in their life to open their home to a new puppy or kitten—roommates, parents, a significant other, and even the pets they might already have—that it’s time for one more member of the household.

IAMS™ is one of the first companies to use Google’s Veo 2 video generation model and is using it to put everyday Canadians in the director’s chair. The state-of-the-art tool produces stunning high-quality films that look and feel real, by allowing users to customize content with details including species (dog or cat), breed, intended name, as well as tailor the message to the aspiring pet parent’s intended audience.

The sophisticated AI tool understands real-world physics and movement, making the dream of owning a new pet feel like reality. All of this is done within minutes, so prospective pet parents can spend less time on elaborate pitches, and more time preparing for the new addition to their family.

To experience ‘I Want a Puppy/Kitten Studios,’ visit https://www.iams.ca/en-ca/puppykittenstudios.