This year, our Christmas campaign for Waitrose & Partners celebrates the care put in all year round to make Christmas extra special.

From tending to honeybees in sunny Spring to harvesting sprouts in November, we follow the journey of some of our festive favourites, to highlight the effort that Waitrose’s trusted Partners put in to ensure the best quality and better-tasting food at Christmas.

As the first Christmas campaign following the launch of Waitrose’s new brand platform, ‘Food to feel good about’, the work cements the food retailer’s uncompromising position on animal welfare, responsible sourcing, quality, taste, and value, and champions Waitrose’s wonderful suppliers.

The TV spot is supported by a range of product ads, print, OOH, Social, Display, and Radio.