Peloton’s latest campaign, ‘It’s You. That Makes Us.’, puts a spotlight on how the Peloton Member Community organically forms connections and supports one another via mutually shared motivations and interests.

The campaign offers a glimpse into how, even if they’ve never had the opportunity to meet face-to-face, members of the Peloton Community inspire and push each other. A number of the elite athletes including Usain Bolt and Allyson Felix feature in the 60” launch spot alongside everyday members of the Peloton Community. This is supported by a 30” athlete spot, showing how athletes relied on Peloton and the Community to keep them going during the postponement of the games in 2020.

Additionally, individual athlete stories are being posted on Peloton’s social channels between the 23rd July and 8th August. It is Peloton’s way of celebrating and thanking its Community, while also welcoming others to be a part of an incredibly engaged group of 5.4 million Members globally.