McCain launches ‘Little Moments’, a nationwide campaign to drive awareness of leading childhood disability charity Family Fund, an organisation that provides grants and services to families raising disabled or seriously ill children. The grants allow the families to purchase essential items to help their day-to-day lives and spend more time together, such as during mealtimes, enabling them to take time for the little moments. The COVID-19 pandemic has severely affected these families, and the ongoing partnership between McCain and Family Fund aims to offer support and take meaningful action so families can enjoy the little moments that matter.

The Little Moments campaign includes a primetime TV advert, featuring six real-life families from around the UK who have been helped by Family Fund. To coincide with the advert going live, McCain and Family Fund will be releasing a special report on how mealtimes for families raising disabled children have been affected during the pandemic.