Stronger Mind, Stronger Business.
We partnered Lloyds Bank and Mental Health UK to launch a new service for small business owners. This new offering will provide over 1000 UK small business owners a series of free therapeutic coaching sessions to build their mental resilience. Alongside the sessions, business-owners will have access to a range of additional resources, case studies, and articles, housed in a dedicated online hub.
To launch this new initiative, our campaign features real small business owners who have benefited from the therapeutic coaching sessions and aims to highlight how a strong mindset can contribute to business success, whilst challenging the narrative that mental health must be sacrificed for success.
The integrated campaign is based on the insight that while 80% of business owners suffer from mental health issues, only 31% know where to get help. An issue exacerbated by a global recession and the cost-of-living crisis, the campaign seeks to widen support for business leaders and demonstrate a commitment to be By the side of customers.