To launch Lucozade Alert – Lucozade’s new high caffeine, low calorie energy drink – we teamed up with journalist, comedian and cultural commentator Amelia Dimoldenberg, to put the alertness of the British public to the test.

In a 4-minute film, Dimoldenberg took to the streets, shooting quickfire questions at passers-by – from “What does the average person do 13 times a day?” to “Can fish blink?” – to test the public’s sharpness and gets some unexpected, and sometimes very alert answers in response.

The long-form film was supported by a series of content launched across Amelia’s social channels, as well Lucozade Alert’s Instagram, Facebook and YouTube, to promote the new energy drink and capture the attention of the Gen Z audience.