In order to insert Lucozade into the cultural zeitgeist, we launched a collaboration with the bootleg fashion/creative powerhouse, Sports Banger, to bring the iconic drinks brand’s positive energy to spaces synonymous with modern Britain.

The new clothing range, featuring the Lucozade’s iconic orange branding, debuted at Sports Banger’s London Fashion Week show, and comprised of 50 limited edition items including bomber jackets, tracksuits, and T-shirts.