For decades we have been inspiring the nation to love or hate Marmite.

But how do you keep an idea as old as ‘You either love it or hate’ it fresh?

And how do you remind young families to eat Marmite when there are so many more breakfast options?

We were inspired by recent research which showed that babies in the womb might be able to taste what their mothers have eaten via the amniotic fluid.

And we know that every Marmite-loving parent-to-be wants to know what they’re having. Not whether it’s a boy or a girl – but whether it’s a Marmite lover or hater.

Introducing Marmite Baby Scan. We partnered with Window to the Womb, one of the country’s leading pre-natal scanning clinics, to launch a nationwide experiment, using 4D sonography to determine whether you’re expecting a lover or hater.