In 2021, GOSH Charity wanted to make Christmas even bigger and better, delivering against two complementary objectives – to bring in donations and dial up public affection for the charity – in order to help get more children home from hospital for the holidays.

Building on GOSH’s existing stocking appeal, in which donors send season’s greetings to patients, we launched One Step Closer to Home. Brought to life as an animated film, One Step Closer to Home follows real life patient, Henry, as he collects stocking donations that magically transport him across the UK, from hospital to home. The film is set against Sigrid’s beautiful track ‘Home To You (This Christmas)’.

The campaign launched on TV, social, online and DOOH, with a Christmas tree in-store activation at Hamleys’ Regent Street store.