Our light-hearted campaign for Quorn Foods encourages you to make the meat-free switch to Quorn’s new premium deli products – Quorn Deli Slices. So tasty, you’ll forget about the alternative.

Featuring a trio of animal puppets from creators whose credits include Star Wars and The Hitchhiker’s Guide to the Galaxy, ‘So Tasty! Why Try The Alternative?’ departs from the traditional ‘food porn’ advertising to promote Quorn’s growing meat-free range.

The tongue-in-cheek campaign is designed to connect with flexitarians who are looking to reduce their meat intake without losing out the on the taste and texture they know and love from meat deli.

The humorous TV ad highlights how easy it is for sandwich-lovers to make the meat-free switch to Quorn, without having to compromise on flavour.

The campaign ran across BVOD, digital, and social and was supported by mass sampling to get these tasty products into consumers’ hands.