Everyone knows that dogs love to fetch sticks… what could possibly go wrong?

Directed by Tim McNaughton of The Bobbsey Twins, the 15” film shows how life with a dog can have its frustrations—particularly when you’re a castaway hoping for rescue from a desert island.

Dogs can’t help but get themselves into trouble with their energy and exuberance—but we love them for it. Tim’s combination of epic cinematography and hilarious comic timing was just what we needed to bring this to life.

The above-the-line work is supported by dynamic “Good Chew Bad Chew” creative, which runs across print, digital and social, and contrasts Greenies—the “good chew”—with a range of “bad chews” that your pup might get their paws on.

We worked closely with Mediacom to identify key audience interests and then developed creative featuring “bad chews” that represented those interests, in order to be as relevant as possible to consumers.