We encourage teens to share anything but their password in our campaign for anti-bullying charity, The Cybersmile Foundation.

To draw attention to the harmful effects of password and security PIN sharing, ‘Sharzees’ showcases the fun side of sharing whilst driving home the importance of establishing healthy boundaries with password privacy.

Modelled by top teen social activists and best friends, Amazing Arabella and Izzie Rogers, a limited edition Urban Outfitters x Cybersmile clothing collection – comprising of two-headed hats and three-legged trousers – playfully allows friends to get closer than ever, without sharing their passwords. The campaign launched with a 30″ cinema spot showing the influencers and their friends discussing what they share with each other, with a warning to viewers to never to share their passwords. Cybersmile and Urban Outfitters hosted an event a the retailers’ Oxford Circus store, for the influencers to meet fans and education teens on the consequences of password sharing.