Twix is one of the most beloved chocolate bars around the world, but data showed that as much as consumers said they loved it, they weren’t buying it. We set out to change that with a bold new brand platform.

Twix has always been a brand about ‘two’, but we needed to find a fresh angle that allowed us to connect with our U35 audiences and gives the brand a meaningful way to engage in cultural conversations. 

Turned out, the answer was right in front of us the whole time. 

Two is more than one. Twix. 

It’s simple, immutable, and it offers a blank creative canvas off which we’ve created an incredibly exciting body of work.

The campaign launches with a hero piece of longform film, re-imagining filmic tropes through our unique lens of twoness. Supported with a fully integrated suite of assets across OOH, audio, addressable social & OLV, and amplified with a multi-channel global media strategy spanning different creative disciplines.