This campaign aims to help the public understand that The National Lottery makes life in Britain more fun by shining a light on some of the amazing Good Causes funded by players. In the TV and social assets, we see a player in a wheelchair experience bite-size chunks of British life at its best, all thanks to the £30M a week National Lottery players raise for Good Causes. Across a plethora of other channels – from radio where we highlight the breadth of the types of projects that get funding, to OOH that was created in collaboration with Project Art Works – the campaign continues to celebrate the fun which Good Causes funding brings to the country.