FIFA 21 is the most social FIFA ever, with more ways than ever to co-operate and connect.

So to launch the game, we changed the traditional ‘winner takes all’ attitude of FIFA and tapped into the spirit of collaboration that defines the next generation of creative young football fans. The Win as One  campaign is a confident expression of how it feels to be part of a squad. To build your identity and share success as a team.

The TV spot showcases brilliantly unique teams around the world. From street footballers who play to stand out, to teams united by fashion, and Premier League legends. We prove that nothing beats the feeling of winning with your squad by your side, whether you’re a superstar like Mbappe or the biggest team on your block.