A new brand platform for Volkswagen ‘YourWagen’ celebrates the car brand’s iconic heritage and the enduring role of VW in the lives of its drivers and fans.

Stemming from the Volkswagen brand name, literally meaning ‘people’s car’, ‘YourWagen’ champions the people that make the VW brand special, and the central role Volkswagen cars play in the lives of so many.

The new platform launched with a 60′ spot showcasing the heart-warming stories of genuine Volkswagen owners and the individual ways they each use their cars. From ‘MumsWagen’ and ‘HolidayWagen’ to ‘StagWagen’ and ‘WeddingWagen’, the film exclusively features real VW fans, and uses home movies and archival snapshots to bring to life the heat-warming car love stories have lent the brand it’s iconic status.